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CROSSUMER HD

CROSSUMER HD
  • #: 103963
  • Price: $11.99 In Apple Store
  • Category: Books
  • Updated: 2011-01-05
  • Current Version: 1.3
  • 1.3
  • Size: 13.80 MB
  • Language: English
  • Seller: Daniel Sanchez Mateos
  • Requirements: Compatible with iPad. Requires iOS 3.2 or later
  • © 2008 Víctor Alejandro Gil Mártil y Felipe José Romero Martín y Ediciones Gestión 2000
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Description

Se dice que, en el transcurso del último lustro, el marketing ha evolucionado más que en los cincuenta años previos. Pero, ¿qué ha hecho durante este tiempo el consumidor? Con más acceso a la información gracias a la tecnología y mucho más sofisticado y escurridizo, parece que, como afirmaba un anuncio televisivo, en el mercado actual, el consumidor sí que hace lo que le da la gana.

En este divertido y revelador libro, trufado de ejemplos y casos insólitos españoles, encontrará a este complejo consumidor de nueva generación, el Crossumer, y conocerá las herramientas prácticas para integrarlo en los procesos de innovación de las organizaciones.

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The information may be outdated (2011-04-12 07:46:19). For actual information go to iTunes

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